STRATEGI DAYA TARIK WISATA TANJUNG BATU MENANGGULANGI KRISIS AIR BERSIH DI KECAMATAN PEMANGKAT
Tanjung Batu is a tourist attraction in Pemangkat District that has the potential to be developed into a tourist destination area. This is because tourism is a sector that has the opportunity to contribute income for local and regional communities. But there is a crucial problem faced by the local community that is the availability of clean water. The purpose of this study is to determine the factors causing the occurrence of clean water crisis, the efforts made and seek and formulate coping strategies. The analysis shows that DTW Tanjung Batu Pemangkat has a shortage of clean water discharge every year due to climate and weather changes, wasteful life pattern, sea water intrusion, population growth and PDAM water distribution. The factors that become the strengths, weaknesses, opportunities and threats are analyzed with SWOT matrix. Alternative strategies for tackling the clean water crisis Tanjung Batu attraction in Pemangkat sub-district include: a) utilization of well water effectively and efficiently; b) utilizing PDAM services intelligently and appropriately; c) savings on clean water use; d) clean water optimally, e) drilling wells, f) processing of sea water into clean water for consumption, g) sharing of well water use to all communities fairly and equitably, and h) clean water recycling.
Keywords: Strategy, Tourist Attraction, Trackling, Water Crisis,