STRATEGI PROMOSI DESTINASI TAMAN BAHARI BERBASIS MEDIA SOSIAL Studi Pada Masyarakat Pelaku Usaha di Kecamatan Jawai Selatan

Abdur Rozag; Oskar Hutagaluh; Marina

Abdur Rozag Universitas Sultan Muhammad Syafiuddin Sambas
Oskar Hutagaluh Universitas Sultan Muhammad Syafiuddin Sambas
Marina Universitas Sultan Muhammad Syafiuddin Sambas

Keywords: Promotion strategy, social media, Destinations marine tourism park

Abstract

ABSTRACT

The problem in this research concerns the promotional strategy for marine tourism parks tourism in South Jawai sub-district and the role of social media in promoting marine tourism parks in south jawai sub-district. This research aims to find out: (1) promotional strategy for the marine tourism parks in South Jawai sub-district. (2) the role of social media in promoting marine tourism parks in south java sub-district.

This research method uses qualitative research. The research was conducted at a marine tourism park in south java sub-district. Informants in this research were village head, marine tourism park manager, admin, businesss actors, and visitors. Data collection was carried out using observation interview methods and data sources. The data analysis technique is carried out using an inductive model consisting of data collection, data reduction, data presentation, and drawing conclusions.

Research results show: (1) That the strategy promotional used by the management of the marine tourism park is very good, namely using social media as a medium for promotion, both Facebook, Instagram, and other media such as installing billboards on the sides of the road to attract visitors to come. (2) The role of social media in promoting the marine tourism park is very active because most vitors know about the marine tourism park through social media.

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