Halalan Thayyiban : Jurnal Kajian Manajemen Halal dan Pariwisata Syariah (Journal of Halal Management, Sharia Tourism and Hospitality Studies)

STRATEGI PROMOSI DESTINASI TAMAN BAHARI BERBASIS MEDIA SOSIAL Studi Pada Masyarakat Pelaku Usaha di Kecamatan Jawai Selatan

2025-08-12T03:14:33+00:00

ABSTRACT

The problem in this research concerns the promotional strategy for marine tourism parks tourism in South Jawai sub-district and the role of social media in promoting marine tourism parks in south jawai sub-district. This research aims to find out: (1) promotional strategy for the marine tourism parks in South Jawai sub-district. (2) the role of social media in promoting marine tourism parks in south java sub-district.

This research method uses qualitative research. The research was conducted at a marine tourism park in south java sub-district. Informants in this research were village head, marine tourism park manager, admin, businesss actors, and visitors. Data collection was carried out using observation interview methods and data sources. The data analysis technique is carried out using an inductive model consisting of data collection, data reduction, data presentation, and drawing conclusions.

Research results show: (1) That the strategy promotional used by the management of the marine tourism park is very good, namely using social media as a medium for promotion, both Facebook, Instagram, and other media such as installing billboards on the sides of the road to attract visitors to come. (2) The role of social media in promoting the marine tourism park is very active because most vitors know about the marine tourism park through social media.

STRATEGI PEMASARAN GADAI EMAS SYARIAH DALAM AKAD RAHN PADA PEGADAIAN SYARIAH KOTA SINGKAWANG

2025-09-10T05:27:54+00:00

The sharia pawnshop is one of the sharia financial institutions engaged in services that uses the sharia pawn system (rahn). Along with the development of the economy and the phenomenon of the social economic balance of society. There are also many bank and non-bank financial institutions that play a role in providing loan services in order to meet the consumption and production needs of the community. By starting to improve the climate and public interest in the field of pawnshops, competition in the pawnshop world is getting tighter. For this reason, a competitive marketing strategy is needed. This study aims to determine how the marketing strategy and the inhibiting and supporting factors in carrying out marketing strategies by the Singkawang City Sharia Pawnshop Unit.

This research is a qualitative research that uses a qualitative approach with the type of field research. Primary data sources are from the interpreters of the Singkawang Sharia Pawnshops through interviews. While secondary data is taken from documentation related to research. Data collection techniques using observation, interviews, and documentation

From the results of research and analysis, it is found that the marketing strategy carried out by the Singkawang City Sharia Pawnshop Unit uses the 4P marketing mix, namely Product, Price, Place, and Promotion. The first product (product), provides 5 attractive products, namely rahn (gold pawn), gold installments, gold savings, hajj portion financing, gold investment, strategy in the field of price. The second price (price), the price simulation is 0.5 gram 24 Rp. 548.000, the determination is determined by the sharia pawnshop head office company. The third place (place), is located in the market so it is very strategic. Fourth promotion (promotion), the promotion is through online using social media and offline using brochures. The inhibiting factor is the lack of human resources and the lack of knowledge of the community about sharia pawning as for the supporting factor, namely carrying out intensive promotions using social media and socialization using brochures. The conclusion of the research is that the marketing strategy of the Islamic Pawn Gold (Rahn) product carried out by the Singkawang City Sharia Pawnshop is running quite well so that people are starting to know about the Sharia Pawn (Rahn).

PERAN KELOMPOK SADAR WISATA (POKDARWIS) DALAM PENGELOLAAN PARIWISATA TEMAJUK PERSPEKTIF EKONOMI ISLAM

2025-10-16T15:20:25+00:00

This study aims to find out: (1) The Role of Tourism Awareness Groups (2) Islamic Economic Perspectives on Tourism Awareness Groups (POKDARWIS) Supporting and Inhibiting Factors (3) Supporting and Inhibiting Factors in the Management of Temajuk Tourism Development.

This research uses a descriptive qualitative approach and includes a type of field research. This research was conducted in Temajuk Village. The data source used is primary data is the Temajuk tourism manager. The data collection techniques used are observation, interviews, and documentation. Data analysis techniques are carried out data reduction, data presentation, and drawing conclusions. The data validity technique used is triangulation.

The results of this study conclude that planning is carried out training, empowerment of human resources, and inviting the community to campaign for tourism awareness, as well as developing fishing tourism and tracking animal exploration. In the process of organizing the organizational structure of the Temajuk Pokdarwis is arranged effectively. In actuating, Pokdarwis recorded and identified the attraction of Temajuk tourism, made fishing and trekking tour packages in Tanjong Datok, and conducted Pokdarwis coaching. At the controlling stage, Pokdarwis Temajuk conducts regular meetings, marketing evaluations, and the number of visitors is an important indicator to measure the success of the program. Then there are supporting and inhibiting factors for the Temajuk Pokdarwis. The development of tourism is in accordance with Islamic law.