Syi’ar: Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam

Representasi Pesan Moral dalam Film Remake A Business Proposal Versi Indonesia

2026-06-15T18:02:54+08:00

Film, as a mass communication medium, plays an important role in conveying moral values to society. The increasing number of remake films adapted from foreign works, including A Business Proposal Indonesian version, indicates a process of cultural adaptation that is interesting to study, particularly in the representation of moral messages. This study aims to analyze the representation of moral messages in the Indonesian version of A Business Proposal using the semiotic approach of Roland Barthes, as well as to identify the meanings contained in the film A Business Proposal Indonesian version. This research employed a qualitative research method with a semiotic approach. The primary data source was the film A Business Proposal Indonesian version, while secondary data were obtained from scientific literature such as books and journals related to film semiotics and communication studies. The determination of research data sources used purposive sampling techniques. Data collection was conducted through non-participant observation by repeatedly watching the film to identify relevant signs, as well as documentation in the form of recording dialogues, taking screenshots, and classifying scenes according to categories of moral messages. The data were then analyzed using Roland Barthes’ semiotic analysis model through several stages, namely denotative analysis, connotative analysis, and myth analysis. To ensure data validity, this study applied theory triangulation. The results of the study show that the film represents various moral values such as honesty, responsibility, professionalism, work ethics, family values, and integrity. These meanings are constructed through visual and verbal signs that reflect Indonesian cultural values. This study concludes that films not only function as entertainment media but also as a medium for moral education that is relevant to everyday life.

Strategi Komunikasi Persuasif Komunitas Bank Sampah “Ngudi Resik” dalam Meningkatkan Partisipasi Masyarakat di Dusun Kembaran Bantul

2026-06-15T18:07:08+08:00

The problem of waste management in Dusun Kembaran, Kasihan, Bantul remains an urgent issue, particularly related to the low level of community participation. This study aims: (1) to analyze the persuasive communication strategies employed by the “Ngudi Resik” waste bank community in increasing community participation; and (2) to identify the obstacles and implications of the persuasive communication strategies implemented by the “Ngudi Resik” waste bank community in enhancing community participation. This study employed a qualitative approach with a descriptive research design. The research was conducted in Dusun Kembaran, Tamantirta Village, Kasihan District, Bantul Regency, Special Region of Yogyakarta. The research subjects consisted of parties directly involved in the activities of the “Ngudi Resik” Waste Bank community, including: (1) the head of the “Ngudi Resik” Waste Bank community; (2) members of the waste bank community; and (3) community leaders. Informants were selected using purposive sampling techniques. Data collection techniques included observation, interviews, and documentation. The data analysis process was conducted continuously using the interactive model of Miles, Huberman, and Saldaña, which consists of: (1) data reduction; (2) data display; and (3) conclusion drawing and verification. To ensure the credibility and validity of the findings, this study applied source triangulation, technique triangulation, and member checking. The findings revealed that communication strategies combining economic incentives (psychodynamic strategy), the utilization of local figures such as neighborhood heads and Dasa Wisma groups (sociocultural strategy), and the narrative of “Waste Becomes Blessing” (meaning construction strategy) were proven effective in significantly increasing the number of active participants. Although obstacles remained, particularly the public perception that waste sorting is complicated, the use of local communicators with emotional closeness successfully fostered collective awareness among the community. This study concludes that communication strategies that are grounded, adaptive to local contexts, and involve cultural approaches are capable of improving the effectiveness of sustainable community-based waste management.

Strategi Komunikasi Digital dalam Membangun Personal Branding Mahasiswa di Media Sosial

2026-06-15T18:11:35+08:00

Social media is no longer used solely as a means of communication but has also become a platform for developing personal branding that can influence an individual's reputation, social relationships, as well as academic and career opportunities. This study aims to examine the digital communication strategies employed by students of Universitas Dian Nuswantoro in building personal branding through social media, the supporting and inhibiting factors involved, and the outcomes of the personal branding displayed on social media platforms. This study employed a qualitative descriptive approach. The research subjects consisted of seven students who actively use social media and engage in personal branding activities through their social media accounts. Data were collected through observation, in-depth interviews, and documentation. Data analysis was conducted through data reduction, data presentation, conclusion drawing, and verification. To ensure data validity, triangulation techniques were applied, including methodological triangulation and source triangulation. The findings reveal that students' digital communication strategies in building personal branding include maintaining consistency in content creation, utilizing various social media features, using engaging communication styles, and actively interacting with audiences. Supporting factors include content creativity, digital communication skills, and easy access to technology. Meanwhile, inhibiting factors consist of a lack of consistency, limited digital skills, and negative responses from audiences. The results of students' personal branding on social media are reflected in the development of self-images characterized as creative, active, communicative, and professional, as demonstrated through posts related to academic achievements, organizational involvement, and self-development activities. The significance of this study lies in providing a deeper understanding of the importance of digital communication strategies in building students' personal branding through social media. The findings may serve as a reference for students, higher education institutions, and communication practitioners in enhancing digital literacy, improving professional identity management, and utilizing social media as a tool for academic, social, and career development in the digital era.

Konten Social Media Marketing Instagram Allo Bank melalui Brand Ambassador Idol K-Pop: Studi Analisis Isi dari Konsep 4C oleh Chris Heuer

2026-06-15T21:19:44+08:00

The phenomenon of using K-Pop idols as brand ambassadors has become one of the digital marketing communication strategies widely adopted by companies to enhance brand attractiveness, increase audience engagement, and strengthen corporate image on social media. Instagram was selected as the object of this study because it is one of the social media platforms with visual and interactive characteristics that effectively support digital marketing activities. This study aims to analyze Allo Bank’s Instagram social media marketing content through the use of K-Pop idol brand ambassadors based on Chris Heuer’s 4C concept, which consists of Context, Communication, Collaboration, and Connection. This research employed a qualitative approach using content analysis as the research method. The data sources consisted of primary and secondary data. Research data were collected through documentation of posts uploaded to Allo Bank’s official Instagram account featuring K-Pop idol brand ambassadors. The units of analysis included photos, videos, reels, captions, hashtags, and various forms of interaction found in the posts. The data were analyzed based on Chris Heuer’s 4C framework to identify the characteristics and social media marketing strategies implemented. To ensure data validity, the study applied prolonged observation, source triangulation, and peer discussion techniques. The findings reveal that the Context aspect is reflected through the use of attractive visuals, modern design elements, and messages tailored to the characteristics of K-Pop fans. The Communication aspect is demonstrated through the delivery of informative content and the use of interactive and persuasive language. The Collaboration aspect is manifested through digital campaigns, hashtag utilization, and audience involvement in various social media activities. Meanwhile, the Connection aspect is evident in Allo Bank’s efforts to build long-term relationships with followers through consistent content and emotionally engaging interactions. The implications of this study indicate that the use of K-Pop idol brand ambassadors serves as an important element in strengthening Allo Bank’s Instagram social media marketing strategy, as it enhances content attractiveness and expands the reach of digital marketing communication.

Konsep Diri Pelari Kalcer pada Generasi Z di GOR Tri Lomba Juang Semarang: Studi Interaksionisme Simbolik George Herbert Mead

2026-06-20T13:38:07+08:00

The running phenomenon among Generation Z has evolved from merely a sporting activity into a lifestyle rich in symbolic meanings. The emergence of the term kalcer runner reflects a tendency among individuals to construct their identity and present their self-image through running activities, the use of sports attributes, participation in running communities, and the publication of these activities on social media. This study aims to analyze the self-concept of kalcer runners among Generation Z at Tri Lomba Juang Sports Hall (GOR Tri Lomba Juang) in Semarang and to understand its formation process through the perspective of George Herbert Mead’s Symbolic Interactionism. This research employed a qualitative approach with a descriptive design. Informants were selected purposively, consisting of Generation Z individuals who actively engaged in running activities at GOR Tri Lomba Juang Semarang and participated in running communities as well as social media activities related to running. Data were collected through observation, in-depth interviews, and documentation. Data analysis was conducted using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that the self-concept of kalcer runners is formed through social interactions occurring within running communities and social media environments. Symbols such as running shoes, sportswear, running accessories, distance achievements, and posts about running activities are interpreted as representations of identity, a healthy lifestyle, and social existence. Based on Mead’s perspective, the process of self-concept formation occurs through the elements of mind, self, and society, where individuals interpret symbols, develop an understanding of themselves through the responses of others, and adjust their behavior according to the values and norms prevailing within the running community. This study demonstrates that running activities function not only as a means of maintaining physical health but also as a medium of symbolic communication in the formation of Generation Z’s self-concept.