Jurnal Pengabdian Kepada Masyarakat

Peran Pemasaran Digital dalam Meningkatkan Daya Saing Produk Olahan Mangga di Desa Jembarwangi, Sumedang Jawa Barat

Nurhaeni Sikki — 2025-08-19

Jembar Wangi Village, located in Tomo District, Sumedang Regency, West Java, holds significant potential as a center for gedong gincu mango production. However, a large volume of rejected mangoes that do not meet market standards leads to environmental problems due to fruit spoilage. This study aims to identify solutions for processing rejected mangoes through community empowerment based on micro-enterprises. The methods employed include community service by university students (KKN) and training programs funded by the 2024 DRTPM PKM Grant and the 2025 Competitive Grant from Sangga Buana University. The training covered mango chip production, packaging, business administration, and marketing. The results indicate an increase in production capacity through the provision of equipment such as vacuum fryers, slicing machines, and storage facilities. Furthermore, active participation of local women’s groups in the production process increased significantly. The discussion focuses on community empowerment—particularly among women farmers—and the challenges in marketing, which still rely on conventional methods. Product development strategies involving digital marketing (e-commerce and village websites) and trademark registration show potential to expand market reach and strengthen local product identity. This program has had a positive impact on women's economic empowerment and has contributed to sustainable community welfare. The findings can serve as a replicable model for local economic empowerment in other.

Peningkatan Daya Saing UMKM Ramah Lingkungan melalui Pelatihan Kolaborasi Lokal Batusari

Lathifa Prima Ghanistyana — 2025-08-25

This study aims to explore the strengthening of MSMEs that have a positive impact on the environment in Batusari Village through collaborative training focused on sustainable economic development. In this context, strengthening MSMEs involves local entrepreneurs, village governments, and local communities, with the aim of increasing understanding and capabilities in running businesses that are oriented towards environmental sustainability. The training programme covers increasing awareness of environmentally friendly technology, sustainable business management plans, and the importance of cooperation in local economic development. For the research approach, a qualitative method with a case study design was used in Batusari Village, as this area has great potential in the SME sector that needs to be strengthened with environmentally friendly principles. The research results indicate that this training is effective in improving the management and technical skills of SME actors, as well as strengthening the relationship between business actors and the village government. These findings provide an important perspective for the development of more effective SME empowerment policies in other places, as well as encouraging the implementation of similar programmes that can support sustainable economic development in local communities.

Pemberdayaan Komunitas Sekolah: Prioritas Masalah dan Peningkatan Pemahaman PHBS di SDN 16 Benteng Jaya

Rapotan Hasibuan — 2025-09-04

Clean and Healthy Living Behavior (PHBS) among school-aged children in Indonesia faces significant challenges, as found: the low awareness of PHBS at SDN 16 Benteng Jaya, Batu Bara Regency. The objective of this activity is to identify, and formulate efforts to address school environmental health issues to enhance students' knowledge about personal and environmental hygiene. The method includes coordination with the school authorities, socialization of PHBS to 32 students in grades 4 and 5, assistance in problem identification through a Panel Discussion with the principal and teachers, and evaluation of students' knowledge using pre-test and post-test. The results of problem priority identification using the Bryant method show "damaged sanitation facilities and unclean school environments" as the main issue with the highest score. The improvement efforts include increasing cleaning staff, developing hygiene SOPs, repairing infrastructure, allocating special budget, planting natural fences, and providing continuous PHBS education. The evaluation shows an average increase in student knowledge scores from 4.78 to 8.75 after socialization, indicating significant 83% improvement in understanding PHBS. This program increased students' awareness, knowledge and encouraged positive attitudes.

Workshop OBS Studio: Meningkatkan Kompetensi Teknologi Remaja dalam Bidang Siaran dan Multimedia di Pontianak

Hijrah Wahyudi — 2025-09-21

This community service initiative conducted an OBS Studio workshop to enhance teenagers' technological competencies in broadcasting and multimedia production. With the rapid growth of digital content creation, many youths in Pontianak lack technical skills to produce quality content. The workshop aimed to: (1) introduce OBS Studio's basic functions, (2) develop practical streaming and recording skills, and (3) foster creativity in multimedia production. Using hands-on training methods, 30 participants learned scene composition, audio-visual configuration, and live streaming techniques through direct practice and mentoring. Results showed significant skill improvement, with participants successfully creating basic broadcasts and expressing interest in content creation. The activity also formed a peer-learning community for ongoing development. This program demonstrates the importance of digital skills training for youth empowerment in the creative economy era.

Penguatan Kapasitas UMKM Dodol Al Arabi Samarinda melalui Digitalisasi Bisnis dan Optimalisasi Manajemen Keuangan

Indra Maulana — 2025-09-24

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the Indonesian economy; however, they continue to face fundamental challenges, particularly in financial management and digital marketing strategies. These issues are also encountered by the partner of this community engagement program, Dodol Al Arabi in Samarinda City, which has been operating conventionally without systematic financial recording, a written business plan, or digital-based promotional strategies. This program aims to strengthen the business capacity of the partner through the improvement of financial management and the optimization of digital marketing. The methods applied include socialization, training, workshops, individual mentoring, and evaluation. The interventions cover the implementation of a basic bookkeeping system, the development of a written business plan based on the Business Model Canvas (BMC), and assistance in utilizing digital media for product promotion. The results indicate that the partner is now able to conduct financial recording in a more systematic manner, calculate the Cost of Goods Sold (COGS), and design a more structured business plan. In addition, the partner has begun to utilize social media platforms for product promotion, although further mentoring is required to ensure consistency and professionalism. Overall, this program provides tangible contributions to strengthening the managerial and marketing capacity of the partner while potentially generating broader socio-economic impacts, such as the creation of new job opportunities, the reinforcement of local supply chains, and the preservation of Samarinda’s traditional culinary heritage. This program also offers novelty by integrating financial management strategies and digital marketing into real implementation at the micro-business level based on local products.

Penguatan Kapasitas Kelompok Sadar Wisata (Pokdarwis) dalam Mengembangkan Ekowisata Berkelanjutan di Kepulauan Kabupaten Mempawah

Jumardi Budiman — 2025-10-16

Mempawah Regency has abundant marine tourism potential, especially on Datuk, Setinjan, and Temajo Islands, which can be a driver of economic growth for the local community. However, the utilization of this potential is still constrained by the limited managerial capacity of the Jejak Nusa Tourism Awareness Group (Pokdarwis), the lack of supporting facilities, and the weak marketing strategy. The Partnership Community Service (PKM) Activity, funded by the Directorate of Research and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology, aims to strengthen the capacity of Pokdarwis through training, mentoring, and the application of technology and innovation to realize sustainable ecotourism. The implementation method is carried out in a participatory manner through five stages, namely socialization, training, technology application, mentoring and evaluation, and program sustainability planning. Steps include preparing organizational work programs, providing business and financial management training, offering digital marketing assistance through blogs and social media, offering snorkeling facilities and underwater cameras, and facilitating cooperation with the village government and ship owners. The results of the activity showed a significant increase in the aspects of organizational management, finance, and digital marketing of Pokdarwis. Additionally, the presence of new tourism facilities encourages the growth of tourist interest, increases the community's income potential, and fosters social solidarity and environmental awareness. Thus, this program has succeeded in creating an ecotourism-based community empowerment model that supports economic welfare while maintaining the sustainability of marine ecosystems.

Implementasi Pendampingan Legalitas Usaha dan Sertifikasi Halal UMKM Desa Sukamantri untuk Peningkatan Daya Saing Ekonomi Lokal

Ikhsan Faturohman — 2025-10-31

The Community Service Program (KKN) of Cipasung University, Tasikmalaya, held in Sukamantri Village aims to increase the awareness and capacity of Micro, Small, and Medium Enterprises (MSMEs) in ensuring business legality and halal certification. This activity includes intensive mentoring covering socialization, data collection, document completion, and registration through the Online Single Submission (OSS) system and a self-declaration halal certification scheme facilitated by the Galunggung Partnership for Sustainable Process Products (LP3H). The results show that 23 micro, small, and medium enterprises (MSMEs) successfully obtained official Business Identification Numbers (NIB). In addition, two businesses have received halal certificates from the Halal Product Guarantee Agency (BPJPH). This achievement demonstrates that students, supporting institutions, the village government, and the community can work together to overcome administrative barriers and digital literacy difficulties faced by MSMEs. This program increases the competitiveness of MSMEs in Sukamantri Village and increases consumer trust in local products.

Pendampingan Digital Marketing untuk Meningkatkan Penjualan BUMDes Makmur Anugerah Lestari di Ciomas

Sabna Ainazah Fatikhah — 2025-11-01

The Makmur Anugerah Lestari Village-Owned Enterprise (BUMDes), which oversees various business units and micro, small, and medium enterprises (MSMEs) in Sukamakmur Village and its surrounding areas, continues to face challenges in marketing strategies, as most MSME actors still rely on conventional methods that are less effective in reaching broader markets. Through a Community Service Program (PKM), a team from the Faculty of Economics and Business, Universitas Terbuka, conducted training and mentoring on digital marketing to strengthen the capacity of BUMDes and its assisted MSMEs. The program focused on enhancing the participants’ skills in utilizing digital technologies, developing promotional strategies through social media, and marketing products via e-commerce platforms. The training was conducted using a participatory approach, combining material delivery, hands-on practice, technical assistance, monitoring, and evaluation. The results of the program indicated an improvement in participants’ understanding of digital marketing concepts and their ability to implement online marketing strategies more effectively.

Membangun Generasi Unggul dengan “PINTAR MULYA” pada TK dan SD di Sukamulya Kecamatan Cikupa

Kimsen — 2025-11-01

Early childhood and primary education serve as a crucial foundation in shaping the character and competencies of the nation's future generations. The 'Pintar Mulya' program is a community-based initiative aimed at improving the quality of education for children in Sukamulya, Cikupa District, by strengthening institutions at the kindergarten (TK) and elementary school (SD) levels. This article seeks to describe the approach, implementation, and impact of the Pintar Mulya program on the quality of basic education and student development in the Cikupa District.

Pemanfaatan Kolam Reservoir di Lahan Perkebunan Kelapa Sawit untuk Budidaya Ikan Patin di Desa Simpang Empat

Saifullah Saifullah — 2025-11-08

Simpang Empat Village, Tangaran District, Sambas Regency, is a predominantly plantation area, one of which is oil palm plantations. Each oil palm plantation has one or two ponds as a water source to prevent fires during the dry season. These ponds have not been optimally utilized. In fact, these ponds have great potential to be developed as freshwater fish farming locations, particularly catfish (Pangasius hypophthalmus), which has high economic value. Lack of knowledge about cultivation among oil palm plantation communities has prevented these lands from being used for fish farming. Through the "Implementation of Science and Technology to the Community" program, a solution is offered in the form of utilizing ponds between oil palm fields for catfish cultivation using semi-intensive methods, along with providing training in good fish farming. Activities include outreach, technical training in pond management and fish farming, cultivation implementation, and evaluation of results. With the application of this simple technology, there has been an increase in community income, business diversification, and optimization of previously unproductive oil palm land.

Pengembangan Media Ajar Simple Tenses Berbasis Flipbook Digital bagi Gramource English Community (GEC)

Bambang Irawan — 2025-11-08

English proficiency, particularly in grammar, is a crucial aspect of global communication, especially in the context of flexible and independent learning. Gramource English Community (GEC), an English learning community focused on asynchronous grammar instruction through Google Classroom and Instagram, has faced challenges due to the lack of interactive learning media to support the teaching of tenses. In response to this issue, a community service team from the English Literature Department at Universitas Pamulang developed an interactive digital flipbook-based learning media covering three types of simple tenses: simple present, simple past, and simple future. This activity was carried out using the ADDIE development model, starting from partner needs analysis, material design, visual content development, to the implementation of the learning media on the community’s platforms. The flipbook was designed to be engaging, easy to understand, and supportive of flexible learning, featuring theoretical explanations, sentence examples, and interactive exercises. Implementation was done by integrating it into Google Classroom and promoting it via Instagram, reaching participants from diverse backgrounds. Validation results from experts and user testing indicated that the flipbook is effective in improving participants' understanding of tense usage and increasing their interest in learning through a visual and interactive approach. This program not only provides a concrete solution to the partner’s problem but also contributes positively to the students’ skills development in creating technology-based learning media. Therefore, this digital flipbook serves as an innovative and relevant alternative learning tool to support asynchronous grammar instruction in the digital era.

Pemberdayaan Santriwati IMBS Miftahul Ulum Pekajangan dalam Mengolah Kunyit untuk Kesehatan Reproduksi dan Penguatan Karakter Mandiri Berbasis Nilai-Nilai Islam

Asfal Fuad — 2025-11-14

Reproductive health is an essential aspect of maintaining the quality of life and well-being among young generations, particularly female students in Islamic boarding schools (santriwati). This Community Service Program (PKM) aims to enhance reproductive health literacy based on Islamic herbal knowledge, develop practical skills in processing turmeric (Curcuma longa L.) as a natural remedy for menstrual pain (dysmenorrhea), and foster independent and religious character formation rooted in Islamic values. This study employed a field research method with a participatory approach, involving 30 female students aged 15–20 years from IMBS Miftahul Ulum Islamic Boarding School, Pekajangan. Data were collected through observation, interviews, documentation, and pre-test–post-test assessments to evaluate changes in knowledge, skills, and attitudes. The results indicate a significant improvement in students’ literacy regarding turmeric’s bioactive compounds and their benefits for reproductive health (from 27% to 80%), skills in processing fresh turmeric slices into herbal beverages (from 23% to 83%), and integration of Islamic values in health awareness (from 30% to 87%). Furthermore, 90% of the participants reported that drinking turmeric infusion effectively helped reduce menstrual pain while strengthening their spiritual awareness that maintaining health is an act of worship and part of the maqashid al-syari‘ah principle of hifdz an-nafs (preserving life). This program demonstrates that the integration of modern health science, traditional herbal wisdom, and Islamic values is effective in strengthening students’ independence, self-awareness, and sustainable healthy behavior. The PKM model can be replicated in other Islamic boarding schools as a holistic health education strategy grounded in Islamic principles, harmoniously combining science, spirituality, and practical skills.