LITERASI KEUANGAN MASYARAKAT TENTANG PERBANKAN SYARIAH: SEBUAH PENDEKATAN MANAJEMEN PEMASARAN

  • Iwan Kusnadi Institut Agama Islam Sultan Muhammad Syafiuddin Sambas
  • Maria Maria Institut Agama Islam Sultan Muhammad Syafiuddin Sambas
Keywords: financial literacy, Islamic banking, marketing management

Abstract

Indonesia, which consists of various types of banks, both conventional and sharia banks, has their own approach to promotions to their customers, including the Sambas branch of the Kalbar Syariah bank. However, among the promotions carried out by Bank Kalbar Syariah there are efforts and efforts to promote the bank to the Sambas community, even though there are obstacles.

Published
2021-03-09