COMMUNITY-BASED HOMESTAY MANAGEMENT STRATEGY IN MEETING THE NEED FOR HALAL ACCOMMODATION FACILITIES IN THE TOURISM VILLAGES OF SAMBAS REGENCY, WEST KALIMANTAN PROVINCE

Abstract

This research originated from the recognized deficiencies in the administration of homestays within the tourism communities of Sambas Regency, West Kalimantan. Despite being independently managed and coordinated by local tourism awareness groups (POKDARWIS), most homestays in these areas have failed to implement sharia principles to accommodate the halal requirements of Muslim guests. Notwithstanding the largely Muslim demographic in these regions, there persists a deficiency in adherence to halal norms.

The study sought to identify the facilitating and obstructive factors in the management of halal homestays in the tourism villages of Sambas Regency, analyze community-based management strategies to meet halal accommodation requirements, and offer practical recommendations to enhance and develop halal homestay management in the area. This field research utilized a qualitative descriptive methodology, carried out in three tourism villages in Sambas: Temajuk, Sebubus, and Jawai Laut. The data collecting methods comprised observation, interviews, and documentation, with the analysis conducted by SWOT analysis.

The research identified multiple facilitating aspects in the management of halal homestays, including natural and cultural assets, community backing, awareness of halal tourism, governmental regulations and assistance, and advantageous locations. The study identified various inhibiting factors, including constrained resources, insufficient promotion and marketing, infrastructural challenges, low awareness and comprehension of halal concepts, competition from alternative accommodation types, health protocol enforcement, inadequate facilities for Muslim guests, reservation service complications, and restricted business capital.

The research suggested many strategies for the administration of community-based halal homestays in Sambas Regency: S-O Strategies (Strengths-Opportunities): enhancing natural and cultural assets, utilizing governmental assistance, and partnering with halal tourism agencies; W-O Strategies (Weaknesses-Opportunities): establishing halal facilities, improving competencies, and leveraging technology; S-T Strategies (Strengths-Threats): enhancing community and local collaboration, and diversifying the market; W-T Strategies (Weaknesses-Threats): executing CHSE (Cleanliness, Health, Safety, and Environment) protocols, and augmenting financial efficiency.