ANALISIS PERBANDINGAN VOLUME PENJUALAN SEBELUM DAN SESUDAH BERSERTIFIKASI HALAL PADA PRODUK BUBUR PEDAS INSTAN SAMBAS

Tety Maryati; Neli; Jum’an

Tety Maryati Universitas Sultan Muhammad Syafiuddin Sambas
Neli Universitas Sultan Muhammad Syafiuddin Sambas
Jum’an Universitas Sultan Muhammad Syafiuddin Sambas

Keywords: halal certification, sales volume, distribution, SMEs, consumer trust

Abstract

This study aims to analyze the comparison of sales volume before and after halal certification on the Sambas Instant Spicy Porridge product and to examine the role of distribution in increasing sales. This research uses a qualitative approach with a field research design. Data were collected through interviews, observations, and documentation, with the business owner as the main informant. Data analysis techniques include data reduction, data presentation, and conclusion drawing.

The results show that before obtaining halal certification, the product’s sales volume was relatively low and limited to the local market due to low consumer trust. After obtaining halal certification, there was a significant increase in sales volume, marked by increased consumer trust, improved packaging, and expanded distribution to national and international markets. In addition, optimized distribution strategies through digital platforms and logistics services contributed to broader market reach and higher sales.

Therefore, halal certification has a positive impact on increasing sales volume, enhancing consumer trust, and expanding product distribution

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