ANALISIS PERBANDINGAN VOLUME PENJUALAN SEBELUM DAN SESUDAH BERSERTIFIKASI HALAL PADA PRODUK BUBUR PEDAS INSTAN SAMBAS

2026-04-16T14:03:21+08:00

This study aims to analyze the comparison of sales volume before and after halal certification on the Sambas Instant Spicy Porridge product and to examine the role of distribution in increasing sales. This research uses a qualitative approach with a field research design. Data were collected through interviews, observations, and documentation, with the business owner as the main informant. Data analysis techniques include data reduction, data presentation, and conclusion drawing.

The results show that before obtaining halal certification, the product’s sales volume was relatively low and limited to the local market due to low consumer trust. After obtaining halal certification, there was a significant increase in sales volume, marked by increased consumer trust, improved packaging, and expanded distribution to national and international markets. In addition, optimized distribution strategies through digital platforms and logistics services contributed to broader market reach and higher sales.

Therefore, halal certification has a positive impact on increasing sales volume, enhancing consumer trust, and expanding product distribution

PENGARUH SERTIFIKASI HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN DI CW COFFEE SAMBAS

2026-04-27T13:19:06+08:00

The rapid growth of the food and beverage industry requires business actors to pay greater attention to product halalness, especially for Muslim consumers. Halal certification serves as a formal guarantee of product compliance with Islamic law and enhances consumer trust. Meanwhile, halal awareness reflects the level of consumers’ understanding and concern regarding the importance of consuming halal products. Both factors play a significant role in influencing purchasing decisions, although differences in awareness levels may lead to variations in consumer behavior.

This study aims to analyze the influence of halal certification and halal awareness on purchasing decisions at CW Coffee Sambas. The research adopts a quantitative approach with a field research method, involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with IBM SPSS Statistics 2023, including validity, reliability, normality, multiple linear regression, t-test, and F-test.

The results indicate that halal certification has a positive and significant effect on purchasing decisions, with a coefficient of 0.580 and a t-value of 5.145. Halal awareness also shows a positive and significant effect, with a coefficient of 0.380 and a t-value of 3.064. Simultaneously, both variables significantly influence purchasing decisions. Therefore, improving halal certification and consumer awareness can effectively encourage purchasing decisions

Halalan Thayyiban : Jurnal Kajian Manajemen Halal dan Pariwisata Syariah (Journal of Halal Management, Sharia Tourism and Hospitality Studies)

ANALISIS PERBANDINGAN VOLUME PENJUALAN SEBELUM DAN SESUDAH BERSERTIFIKASI HALAL PADA PRODUK BUBUR PEDAS INSTAN SAMBAS

PENGARUH SERTIFIKASI HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN DI CW COFFEE SAMBAS