Halalan Thayyiban : Jurnal Kajian Manajemen Halal dan Pariwisata Syariah (Journal of Halal Management, Sharia Tourism and Hospitality Studies)

ANALISIS PERBANDINGAN VOLUME PENJUALAN SEBELUM DAN SESUDAH BERSERTIFIKASI HALAL PADA PRODUK BUBUR PEDAS INSTAN SAMBAS

Tety Maryati, Neli, Jum’an — Thu, 16 Apr 2026 14:03:21 +0800

This study aims to analyze the comparison of sales volume before and after halal certification on the Sambas Instant Spicy Porridge product and to examine the role of distribution in increasing sales. This research uses a qualitative approach with a field research design. Data were collected through interviews, observations, and documentation, with the business owner as the main informant. Data analysis techniques include data reduction, data presentation, and conclusion drawing.

The results show that before obtaining halal certification, the product’s sales volume was relatively low and limited to the local market due to low consumer trust. After obtaining halal certification, there was a significant increase in sales volume, marked by increased consumer trust, improved packaging, and expanded distribution to national and international markets. In addition, optimized distribution strategies through digital platforms and logistics services contributed to broader market reach and higher sales.

Therefore, halal certification has a positive impact on increasing sales volume, enhancing consumer trust, and expanding product distribution

PENGARUH SERTIFIKASI HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN DI CW COFFEE SAMBAS

Ewit, Oskar Hutagaluh, Sulastri — Mon, 27 Apr 2026 13:19:06 +0800

The rapid growth of the food and beverage industry requires business actors to pay greater attention to product halalness, especially for Muslim consumers. Halal certification serves as a formal guarantee of product compliance with Islamic law and enhances consumer trust. Meanwhile, halal awareness reflects the level of consumers’ understanding and concern regarding the importance of consuming halal products. Both factors play a significant role in influencing purchasing decisions, although differences in awareness levels may lead to variations in consumer behavior.

This study aims to analyze the influence of halal certification and halal awareness on purchasing decisions at CW Coffee Sambas. The research adopts a quantitative approach with a field research method, involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with IBM SPSS Statistics 2023, including validity, reliability, normality, multiple linear regression, t-test, and F-test.

The results indicate that halal certification has a positive and significant effect on purchasing decisions, with a coefficient of 0.580 and a t-value of 5.145. Halal awareness also shows a positive and significant effect, with a coefficient of 0.380 and a t-value of 3.064. Simultaneously, both variables significantly influence purchasing decisions. Therefore, improving halal certification and consumer awareness can effectively encourage purchasing decisions

PENGARUH KESADARAN HALAL DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KEDAI TEH DI KECAMATAN SAMBAS

NUR FA, Nashirun, Gustina — Fri, 15 May 2026 20:49:29 +0800

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal dan minat beli terhadap keputusan pembelian konsumen pada produk kedai teh di Kecamatan Sambas. Penelitian ini menggunakan pendekatan kuantitatif dengan metode yang berdasarkan paradigma positivisme. Data diperoleh melalui penyebaran kuesioner kepada 68 responden yang dipilih dengan teknik purposive sampling dan di olah menggunakan IBM SPSS 2024. Analisis data dilakukan dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji parsial(t),uji simultan(f),dan uji koefisien determinan(R2).

Hasil penelitian menunjukkan bahwa kesadaran halal berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk minuman es teh di Kecamatan Sambas yang dibuktikan nilai t hitung < t tabel (4,156< 1,66864), dengan tingkat signifikansi sebesar 0,000< 0,05.Minat beli juga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen terhadap produk minuman es teh di Kecamatan Sambas yang dibuktikan nilai t hitung < t tabel ( 3,610 < 1,66864), dengan tingkat signifikansi 0,001 yang berada di bawah ambang batas 0,05.Secara simultan kesadaran halal dan minat beli berpengaruh terhadap keputusan pembelian konsumen pada produk minuman es teh di Kecamatan Sambas yang dibuktikan nilai f hitung > f tabel (16,058 > (3,14) dan nilai signifikansi sebesar 0,000 < 0,05.

Kesimpulan penelitian ini menujukan bahwa kesadaran halal dan minat beli berpengaruh terhadap keputusan pembelian konsumen pada produk kedai teh di Kecamatan Sambas memiliki peran penting dalam membentuk perilaku konsumsi masyarakat Muslim dan menjadi landasan strategis bagi pelaku usaha dalam merancang pemasaran produk minuman berbasis nilai-nilai keislaman guna meningkatkan daya saing dan kepercayaan konsumen.

PERAN ZAKAT COMMUNITY DEVELOPMENT (ZCD) DALAM MENINGKATKAN PEREKONOMIAN MUSTAHIK PADA KELOMPOK TENUN SONGKET DESA JIRAK KECAMATAN SAJAD

Santi, Neli, Sulastri — Wed, 03 Jun 2026 11:26:20 +0800

Distribution of the Zakat Community Development (ZCD) Program to help the economy of the community in Jirak Village. Baznas Sambas Regency distributes productive zakat funds which can help the community in the long term to change the mustahik economy for the better. So that, This research uses a descriptive approach and uses. type of field research. The data collection techniques used were observation, interviews and documentation. The primary data source used was Baznas Sambas Regency. Research data analysis techniques are data reduction, data presentation, drawing conclusions. The data validity technique used is triangulation. So, the result of this study obtained that role of Baznas Sambas Regency in the Zakat Community Depelopment (ZCD) program is to distribute zakat funds. productive which can help society in the long term to change the mustahik economy for the better. As well as the Zakat Community Development (ZCD) program implemented in Jirak Village really helps mustahik in increasing their economic growth, mustahik who previously worked as wage laborers or employees, now receive assistance from Baznas in the form of looms. Apart from that, weavers can produce and market themselves with guidance from Baznas.