The Influence of Celebrity Worship on Student Motivation in Learning

Audi Nurrahmawat

Audi Nurrahmawat Universitas Pendidikan Indonesia

Keywords: Celebrity Influence, Celebrity worshipping, Watson and Morgan Motivation Theory, Drive, Student Motivation.

Abstract

In this era of globalization, the celebrity worshipping phenomenon seems to be a common occurrence we meet in everyday life. Younger generation tend to idolize certain public figures and set them as their role model in life. In the midst of so many negative stigmas about idolatry of a celebrity figure, many of this is associated with extreme fanaticism. However, a lot of case studies showed that idolizing a certain individual could increase the percentage of student’s learning motivation, especially in learning languages. This study uses a literature review method to examine the topic. The literatures used as research references come from a lot of different sources such as international journals, online media reports, books, as well as articles related to motivation to study in relation to celebrity worship. By using Watson and Morgan's Motivation Theory, researchers were able to figure out the relationship between celebrity’s influence and students amplified motivation to learn.Watson and Morgan's Motivation Theory has four important points which are elaborated into these following research results: 1) The original drive consists of three innate emotions; rage, fear, and love; 2) Drive is a generalized motivation process; 3) The emotions are the original source of drive; 4) The level of performance is a function of drive and not of habit. In this study, the researchers seek for the relevance between celebrity worshiping activities as the “drive” of student's learning behavior. The results obtained through this study indicate that the phenomenon of idolatry—in this context it is of celebrity, is proven to increase students' learning motivation, although (in many cases) not permanently.

Keyword: Celebrity Influence, Celebrity worshipping, Watson and Morgan Motivation Theory, Drive, Student Motivation.

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