INNOVATIVE APPROACHES IN SHAPING THE SPORTS INDUSTRY ECOSYSTEM: A CASE STUDY OF THE FOOTBALL LEAGUE IN INDONESIA

Abstract

The Indonesian football ecosystem is undergoing a major transformation in today's computer and internet era. Various aspects of football are affected by these changes, including the way clubs relate to fans and the use of digital technology. The football industry is no longer limited to the production of raw materials such as jerseys and footballs, but also produces ancillary products aimed at improving the health of athletes and clubs. To comply with FIFA and PSSI laws, it is crucial to understand issues such as fan fanaticism, sponsorship involvement and efforts to prevent referee cheating. This study aims to answer and identify the best model for the Indonesian football industry ecosystem, as well as identify stakeholders involved in it. The research method used is qualitative by conducting interviews in group discussion forums, observations, and literature studies based on previous research. The results show the important role of supporters in supporting their favourite clubs and providing income for those clubs. In addition, digital media is also widely used to build the club's image and attract the interest of the audience. Video streaming also has a big impact on the enthusiasm of viewers in the Indonesian football ecosystem. In addition, this study provides insight into how a club can provide welfare for the athletes it shelters. This research provides valuable insights into changes in the Indonesian football ecosystem in the digital age, and provides a deeper understanding of the dynamics of the football industry and its relation to club revenue, digital media utilization, and athlete welfare. The implications of this research can help Indonesian football clubs to optimize the potential of the football industry ecosystem in today's digital era.