STRATEGI MENINGKATKAN DAYA SAING PRODUK KERAJINAN ROTAN DI DESA PIANTUS KECAMATAN SEJANGKUNG
Abstract
This research is motivated by the fact that the majority of Piantus Village residents from each family can make rattan crafts, counting around 25 more craftsmen than the total number of families in Piantus Village, 561. The proceeds from the sale of rattan craft products from Piantus Village, Sejangkung District, Sambas Regency, are a source of income for local community and able to absorb a number of workers in the area. To be able to implement a product competitiveness program for the rattan craftsman community in Piantus Village, several strategies are needed, especially in increasing the competitiveness of rattan craft products.
Based on the research results, it can be concluded that the factors that influence the competitiveness of rattan craft products in Piantus Village, District. Sejangkung are Location, Price, Service, Quality and Promotion. Meanwhile, strategies for increasing the competitiveness of rattan craft products in Piantus Village, District. Sejangkung, there are several strategies implemented, namely: 1) From the central government through the Indonesian Ministry of Industry by providing assistance with rattan peeling machines to craftsmen in Piantus Village, 2) From the regional government, namely by establishing a gallery or what is called a rattan house, apart from that the government regional departments through related agencies such as the Department of Cooperatives, SMEs, Industry and Trade, the Department of Tourism, Youth and Sports also provide training to rattan craftsmen and hold festivals. 3) From the Piantus Village government itself, the strategy implemented is to provide MSME training to rattan craftsmen. 4) From the craftsmen themselves, namely by creating a variety of rattan craft products, promoting rattan craft products through social media such as Facebook, paying attention to product quality in terms of safety and neatness and also bringing or promoting these rattan craft products in various sub-districts and villages. in Sambas district and even to the borders of Indonesia and Malaysia such as Aruk and Serikin
References
Agustina Shinta, (2018). “Manajemen Pemasaran”. Malang: UB Press.
Anoraga Pandji. (2009). “Manajemen Bisnis,” Jakarta: Rineka Cipta.
Arvianto Ary, Arien Dewi Rakhmawati (2016). “Usulan Strategi Untuk Meningkatkan Daya Saing Produk Mebel Rotan Single Chair Dengan Analisis Rantai Nilai” dalam Jurnal J@TI Undip, Vol. VIII, No 2.
Daryanto Arief, (2014). “Strategi Peningkatan Daya Saing Tembakau Besuki NA-OOGST Berbasis Perbaikan Kinerja Mutu,” dalam Jurnal Manajemen & Agribisnis, Vol. 11, No. 2.
Dransfield J dan N. Manokaran, (1996). “Sumber Daya Nabati Asia Tenggara, Rotan”. Yogyakarta: Gadjah Mada University Press.
Eko Setyawan Rudi, dkk “Strategi Peningkatan Daya Saing Industri Furniture Rotan Indonesia Di Kawasan ASEAN Dan Tiongkok,” dalam Jurnal Manajemen & Agribisnis, Vol.13, No.3.
Hadiyanti Puji, (2008). “Strategi Pemberdayaan Masyarakat melalui Program Keterampilan Produktif Di PKBM Rawasari, Jakarta Timur,” dalam Jurnal Perspektif Ilmu Pendidikan, Vol. 17, No. 9: 91.
Hartanti Grace, (2012). “Perkembangan Material Rotan dan Penggunaan di Dunia Desain Interior,” dalam Jurnal Humaniora, Vol. 3. No. 2: 496.
Hasanah Hasyim, (2016). “Teknik-Teknik Observasi”, dalam Jurnal At-Taqaddum, Universitas Islam Negeri Semarang, Vol. 8, No. 1.
Hubeis Musa Dan Muhamad Najib, (2014). “Managemen Strategi Dalam Pengembangan Daya Saing Organisasi”. Jakarta: PT Elex Media Komputindo.
Husaini Fira, (2020). “Metode Penelitian Kualitatif Dan Kuantitatif”, (Yogyakarta: Anak Hebat Indonesia.
Husein Umar, (2005). “Riset Pemasaran dan Perilaku Konsumen”. Jakarta: PT. Gramedia Pustaka Utama.
Iryana dan Risky Kawasati, “Teknik Pengumpulan Data Metode Kualitatif”, Jurnal Ekonomi Syariah, Sekolah Tinggi Agama Islam Negeri (STAIN) Sorong.
Kotler Phlip, (2006). “Manajemen Pemasaran”. Jakarta: PT. Indeks Gramedia.
Kuncoro Mudrajad. (2007). “Ekonomika Industri Indonesia Menuju Negara Industri Baru”. Yogyakarta: Penerbit Andi.
Kusumayana Purna dan Ahmad Syarif, (2015). “Strategi Pengembangan Kerajinan Rotan di Desa Sungai Limas Kecamatan Haur Gading Kabupaten Hulu Sungai Utara,” dalam Jurnal Sains STIPER Amuntai, Vol. 1, No.5: 5.
Morissan. (2019). “Riset Kualitatif.” Jakarta: Kencana.
Nana Herdiana Abdurrahman Nana, (2015). “Manajemen Strategi Pemasaran,” Bandung: Pustaka Setia.
Nur Mahmudah Fitri. (2021). “Analisis Data Penelitian Kualitatif Manajemen Pendidikan Berbantuan Software Atlas. ti 8”. Yogyakarta: UAD Press.
Patria dan Siti Mutmaniah, (2015) “Kerajinan Anyaman Sebagai Pelestarian Kearifan Lokal.” dalam Jurnal Dimensi, Vol. 12, No.1.
Peraturan Menteri Pendidikan Nasional No 41 Tahun 2007 Tentang Standar Proses.
Prasetio Sugeng, I.W. Yogi Swara, (2015)“Analisis Daya Saing dan Faktor-faktor Yang Mempengaruhi Ekspor Kerajinan Rotan Tahun 1993-2012” dalam Jurnal Ekonomi Pembangunan Universitas Udayana, Vol. 4, No. 6.
Rosaliza Mita, (2015). “Wawancara Sebuah Intruksi Komunikasi Dalam Penelitian Kualitatif”, Dalam Jurnal Ilmu Budaya, Universitas Riau, Vol. 11, No. 2.
Rozalinda, (2015). Ekonomi Islam (Jakarta: PT Raja Grafindo Persada.
Sandy, (2013). “Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan pelanggan dan Loyaliatas Konsumen Restoran Happy Garden Surabaya,” Skripsi pada Universitas Kristen Petra, Jawa Timur. Diakses tanggal 5 April 2022.
Sarikun, dkk, (2019) “Pemanfaatan Jenis Rotan Oleh Masyarakat Dusun Mungguk Meranang Kecamatan Sungai Laur Kabupaten Ketepang,” dalam Jurnal Hutan Lestari Vol. 7, No. 4.
Sumihardjo Tumar, (2008). “Daya Saing Berbasis Potensi Daerah”. Bandung: Fokusmedia.
Suryana, (2003). “Kewirausahaan Pedoman Praktis, Kiat dan Proses Menuju Sukses”. Jakarta: Salemba Empat.
Utami, dkk, (2017). “Studi Pemanfaatan Rotan oleh Masyarakat Dusu Kebak Raya di Kawasan Hutan Desa Suruh Tembawang Kecamatan Entikong Kabupaten Sanggau,” dalam Jurnal Hutan Lestari Vol. 5, No. 3.
Vian Ahmad, (2015). “Pengaruh Inovasi Produk dan Orientasi Pasar Terhadap Keunggulan Bersaing”. Bandung: Pustaka setia.
