Ide Kreatif Konten Instagram @cretivox untuk Mempertahankan Eksistensi sebagai Media Kreatif

Nurul Fadillah Hul Husna; Dini Wahdiyati; Mukhlish Muhammad Maududi

doi:10.37567/alwatzikhoebillah.v11i2.3923

Nurul Fadillah Hul Husna Universitas Muhammadiyah Prof. Dr. Hamka
Dini Wahdiyati Universitas Muhammadiyah Prof. Dr. Hamka
Mukhlish Muhammad Maududi Universitas Muhammadiyah Prof. Dr. Hamka

DOI: https://doi.org/10.37567/alwatzikhoebillah.v11i2.3923

Keywords: Creative Content Ideas, Instagram, Maintaining Existence, Media Kreatif, Cretivox

Abstract

This study examines the creative content ideas on Instagram @cretivox in maintaining its existence as a creative media amid the increasingly competitive digital industry. The problem addressed in this research is how the creative ideas implemented in the content of Instagram @cretivox contribute to sustaining Cretivox's existence as a creative media. The purpose of this research is to analyze the creative elements used in Cretivox’s content and to understand the role of content in building engagement with the audience. This study uses a qualitative approach with a qualitative content analysis method. Data collection techniques include observation, in-depth interviews, and documentation. The results show that Cretivox consistently applies creative content ideas that reflect the four functions of media according to Denis McQuail: information, correlation, continuity, and entertainment. This implementation is evident through the use of hashtags as brand identity, engaging visuals, a distinctive tone of voice, and relevant content themes that contribute to building strong brand positioning and maintaining its existence as a creative media platform.

References

Chaffey, D., & Chadwick, F. E. (2016). DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE (6th ed.). Pearson Education Limited.

Dimitrios, B., Ioannis, R., Ntalakos, A., & Nikolaos, T. (2023). Digital marketing: The case of digital marketing strategies on luxurious hotels. Procedia Computer Science, 219(2022), 688–696. https://doi.org/10.1016/j.procs.2023.01.340

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59(July 2020), 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168

Fatikhatus, S., Adah, S. ’, Ciputat, T., & Selatan, K. T. (2024). Strategi Promosi Berbasis Digital Marketing dalam Meningkatkan Minat Calon Peserta Didik Baru di Sekolah. Jurnal Pendidikan Dan Bahasa, 4, 322–333. https://doi.org/10.62383/dilan.v1i4.882

Hasan, K., Utami, A., Eni, S., Izzah, N., & Ramadhana, S. C. (2023). KOMUNIKASI DI ERA DIGITAL: ANALISIS MEDIA KONVENSIONAL VS NEW MEDIA PADA KALANGAN MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MALIKUSSALEH ANGKATAN 2021. Jurnal Komunikasi Pemberdayaan, 2(1).

Herlambang, Z. K., & Setiawati, S. D. (2025). Pengaruh Konten Instagram @Folkative Terhadap Pemenuhan Kebutuhan Informasi Generasi Z. Jurnal Mahasiswa Humanis, 5(1), 103–116.

Lee, W. C., & Aulia, S. (2023). Analisis Digital Marketing Media Sosial Instagram Dare Photobooth. Prologia, 7(2), 263–268. https://doi.org/10.24912/pr.v7i2.21349

Mansoor, M., Paul, J., Khan, T. I., Abukhait, R., & Hussain, D. (2025). Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility. International Journal of Hospitality Management, 126(June 2024), 104085. https://doi.org/10.1016/j.ijhm.2025.104085

Maytanius, J., Leonardo, ), Wahyudi, H., Kelvin, ), Lim, R., & Sentoso, A. (2023). Analisis Digital Marketing UMKM Creativ. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 4(2), 1563–1567. https://doi.org/10.55338/jpkmn.v4i2.1090

McQuail, D., & Deuze, M. (2020). McQuail’s Media & Mass Communication Theory (M. Ainsley, Ed.; Seventh Ed). SAGE Publication Ltd.

Nadhirrahman, Moh. D. N. (2024). Analisis Isi Penggunaan Elemen Publikasi Melalui Instagram @sepatucompass. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 7(9), 10718–10726. https://doi.org/10.54371/jiip.v7i9.5956

Naeem, M., Ozuem, W., Ranfagni, S., & Howell, K. (2025). User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in Human Behavior, 168(November 2024). https://doi.org/10.1016/j.chb.2025.108642

Noor, R., & Yonarisman Muhammad Akbar. (2023). Analisis Konten Reels Instagram @Kopikenangan.Id Sebagai Bentuk Pemasaran. IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 3(2), 24–31. https://doi.org/10.33830/ikomik.v3i2.6143

Octavia Isroissholikhah, W. (2022). EFEKTIVITAS CONTENT CREATOR DALAM STRATEGI PROMOSI DI ERA DIGITAL. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(1), 121–128. https://doi.org/10.54443/sibatik.v2i1.507

Sakti, T. A., & Deslia, I. F. (2024). ANALISIS ISI KONTEN MARKETING AKUN INSTAGRAM @mop.beauty DALAM MENINGKATKAN ENGAGEMENT FOLLOWERS. JOURNAL SYNTAX IDEA, 15(1), 37–48.

Sawitri, A., Amir, I., & Majid, A. (2024). STRATEGI CRETIVOX PADA TIKTOK. RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI, 5(2).

Setiawan, M. R., & Purwanto, E. (2024). Penerapan digital marketing pada sosial media terhadap strategi komunikasi pemasaran produk jasa pada Supoyo Consultant. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 12(1), 1. https://doi.org/10.25273/equilibrium.v12i1.18186

Siporay, F. R. F., & Damastuti, R. (2022). Analisis Isi Konten Post Akun Instagram @Menantea.Toko Dalam Membangun Engagement Followers. Communique : Jurnal Ilmiah Ilmu Komunikasi, 5(1), 55–69. https://ejurnal.stikpmedan.ac.id/index.php/JIKQ/article/view/122

Suprayitno, D., Ahmad, Tartila, Sa’dianoor, & Aladdin, Y. (2024). METODOLOGI PENELITIAN KUALITATIF (Teori Komprehensif dan Referensi Wajib Bagi Peneliti) (Efitra, Ed.; 1st ed.). PT. Sonpedia Publishing Indonesia. https://play.google.com/books/reader?id=-kkREQAAQBAJ&pg=GBS.PP2&hl=id&source=gbs_atb

Tauhid, K., & Oktavian, ; | Reza. (2024). Persepsi Mahasiswa Kota Bogor Terhadap Visualisasi Postingan Akun Instagram @Cretivox. 3(2). https://shorturl.at/uEGJ7

Widiasyih, A. S., Syafruddin, Nasution, K. S., Siregar, D. A., & Aswan, N. (2024). Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Era Revolusi. Jurnal Pengabdian Masyarakat Bangsa, 1(11), 2847–2854.