TERDAMPAKNYA PENDAPATAN PEDAGANG SAYURAN PADA MASA PANDEMI COVID-19 DI PASAR SHOPPING LIMBOTO KABUPATEN GORONTALO
-
Abstract
This research sets out from the phenomenon of decreased income of greengrocers at the Limboto Shopping Market during the Covid-19 pandemic. The purpose of this research is to find out the impact of the Covid-19 pandemic on the greengrocers’ income at the Limboto Shopping Market, Gorontalo Regency. This research applies a qualitative approach. The greengrocers who become subjects in this research are those at the Limboto Shopping Market. The number of informants is 13 people of 22 greengrocers. Data collection involves observation, interview, and documentary techniques. Based on this research, it is found that the income of greengrocers at the Limboto Shopping Market during the pandemic has decreased because people's purchasing power has decreased, while the cost of living has increased. The decreased income has caused the greengrocers to consider whether to continue their business or not, taking into account that there is no reduced fare in the payment for the rental stalls. In addition, the absence of intensive handling causes the business to be threatened with closure and the capital runs out so that traders suffer losses. On the other hand, there is a government policy regarding limiting operating hours which causes an unstable economic cycle.
References
BPS, “Upah Minimum Regional Provinsi (UMR/UMP) per bulan (dalam rupiah)”. Dalamhttps://www.bps.go.id/linkTabelDinamis/view/id/917di akses pada Rabu, 29 Juli 2020.
Christoper, Rio., Chodijah, Rosmiyati., Yunisvita. (2017). Faktor-Faktor Yang Mempengaruhi Pendapatan Pekerja Wanita Sebagai Ibu Rumah Tangga. Jurnal Ekonomi Pembangunan, Vol. 15(1). https://ejournal.unsri.ac.id/index.php/jep/article/view/8820
Dana Riksa Buana. (2020). Analisis Perilaku Masyarakat Indonesia dalam Menghadapi Pandemi Virus Corona (Covid-19) dan Kiat Menjaga Kesejahteraan Jiwa, Jakarta: Universitas Mercu Buana.
Gemina, D., E. Silaningsih., E. Yuningsih. (2016). Pengaruh Motivasi Usaha Terhadap Keberhasilan Usaha Dengan Kemampuan Usaha Sebagai Variabel Mediasi Pada Industri Kecil Menengah Makanan Ringan Priangan Timur-Indonesia. Jurnal Manajemen Teknologi, 15(3). DOI: http://dx.doi.org/10.12695/jmt.2016.15.3.6
Hidayati, Dewi Ayu., Habibah, Siti., Ratnasari, Yuni. (2022). Strategi Bertahan Hidup Pedagang Pasar Tradisional di Masa Pandemi Covid-19 (Studi Pada Pedagang Kecil di Pasar Koga, Kecamatan Kedaton, Kota Bandar Lampung). SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya, Vol. 24, No. 1. DOI: https://doi.org/10.23960/sosiologi.v24i1.234
Jannah, Mukhlishotul. (2015). Faktor-Faktor Yang Mempengaruhi Kegagalan Usaha. Jurnal Islamiconomic Vol. 6, No. 1. DOI : 10.32678/ijei.v6i1.29
Julyanda, Irma dan Rejeki, Dewi. (2018). Pengaruh Jenjang Pendidikan, Ukuran Usaha, Lama Usaha dan Latar Belakang Pendidikan Atas Penggunaan Informasi Akuntansi Terhadap Keberhasilan Usaha (Studi Kasus Pada UKM di PIK Pulogadung). Jurnal Akuntansi & Bisnis Vol. 5, No. 1. DOI: http://dx.doi.org/10.35137/jabk.v5i1.179
Kusnadi. (2000). Akuntansi Keuangan Menengah (Intermediate) Prinsip, Prosedur, dan Metode. Malang: Universitas Brawijaya.
Prasetya, A., Nurdin, M.F., Gunawan, W. (2021). Perubahan Sosial Masyarakat dalam perspektif Sosiologi Talcott di Era New Normal. Sosietas: Jurnal Pendidikan Sosiologi, 11(1). https://ejournal.upi.edu/index.php/sosietas/article/view/36088
Soekarwati. (2003). Teori Ekonomi Produksi Dengan Pokok Bahasan Analisis Cobb-Douglas. Jakarta: PT. RajaGrafindo Persada.
Sudana, I Made. (2011). Manajemen Keuangan Perusahaan: Teori dan Praktik. Jakarta: Erlangga.
Sugiyono. (2016). Metode Penelitian dan Pengembangan (Research and Development/R&D), Bandung: CV Alfabeta.
Sujarweni, Wiratna V. (2014). Metodologi Penelitian, Yogyakarta: PT Pustaka Baru. Cet-1.
Suroto. (2000). Strategi Pembangunan dan Perencanaan Kesempatan Kerja. Yogyakarta: Gajah Mada university.
Wastuti, Aisyah Nur., Sumekar, Wulan., Prasetyo, Agus Subhan. (2021). Pengaruh Motivasi dan Kemampuan Usaha Terhadap Keberhasilan Usaha UMKM Pengolahan Pisang di Kelurahan Rowosari, Semarang. Jurnal Litbang Provinsi Jawa Tengah Vol. 19, No. 2. DOI: https://doi.org/10.36762/jurnaljateng.v19i2.890
















