Analisis Willingness to Pay Pengunjung terhadap Pelestarian Kawasan Wisata Pegunungan Karst Rammang-Rammang Kabupaten Maros

Aliyah Nurulita; Diah Retno Dwi Hastuti; Citra Ayni Kamaruddin; Abd.  Rahim; Muhammad Syafri

doi:10.37567/alwatzikhoebillah.v11i1.3312

Aliyah Nurulita Universitas Negeri Makassar
Diah Retno Dwi Hastuti Universitas Negeri Makassar
Citra Ayni Kamaruddin Universitas Negeri Makassar
Abd. Rahim Universitas Negeri Makassar
Muhammad Syafri Universitas Negeri Makassar

DOI: https://doi.org/10.37567/alwatzikhoebillah.v11i1.3312

Keywords: Distance of Residence, Education, Income, Time, Willingness to Pay

Abstract

Willingness to Pay (WTP) is a method used to ascertain the extent to which individuals are willing to contribute financially to the protection of a specific tourist destination, in this case, the Rammang-Rammang Karst Mountains. It provides insight into the level of financial support tourists are prepared to offer for the preservation of an environment. The objective of this study is to ascertain the factors that influence visitors' willingness to pay for the development of tourist attractions and to determine the value of their WTP. This will enable the establishment of price rates based on their willingness to travel to the Rammang-Rammang Karst Mountains. This research is quantitative in nature, employing data collection techniques such as observation, questionnaires, and interviews with open-ended questions. The findings of the study indicate that the mean value of the WTP among visitors is Rp. The mean value of the WTP is 14,390. This value is greater than the entrance fee rate that has been implemented by the current Rammang-Rammang Karst Mountains tourism manager (POKDARWIS). A number of factors have been identified as influencing the willingness of visitors to pay, including the level of education, income, and the amount of time spent at tourist sites.

References

Ahmad, A., & Hamzah, A. S. (2016). 2016 DATABASE KARST SULAWESI SELATAN. ADAN LINGKUNGAN HIDUP DAERAH PROVINSI SULAWESI SELATAN.

Azizah, A. N., & Cahyadi, E. R. (2023). Preferensi dan Willingness To Pay Wisatawan Terhadap Virtual Reality di Malang Night Paradise Pasca Pandemi. Jurnal Aplikasi Bisnis Dan Manajemen, 9(1), 261–272. https://doi.org/10.17358/jabm.9.1.261

Fitri, Annisa, Saragih, Defi, A. M., Silitonga, Asni, Frisnoiry, & Suci. (2024). Pengaruh Pertumbuhan Penduduk Terhadap Data Kemiskinan di Indonesia 5 Tahun Terakhir. Jurnal Pendidikan Tambusai.

Intansari, I. S. (2019). Analisis Willingness To Pay Pengunjung Terhadap Pengembangan Wahana Objek Wisata Water Boom Tunjungan di Kabupaten Sragen.

Klingemann, W., Kim, J.-Y., & Füller, K. D. (2019). Willingness to Pay. In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of Market Research (pp. 1–32). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_35-1

Latupapua. (2008). Study Potensi Kawasan dan Pengembangan Ekowisata di Tual Kabupaten Maluku Tenggara. Jurnal Ichsan Gorontalo.

Paramita, R. W. D. (2015). Metode Penelitian Kuantitatif (1st ed.). STIE Widya Gama Lumajang.

Prasetyo, N. J., & Saptutyningsih, E. (2013). Bagaimana Kesediaan Untuk Membayar Peningkatan Kualitas Lingkungan Desa Wisata? Jurnal Ekonomi Dan Studi Pembangunan, 14(2), 127–136.

Schmidt, J., & Bijmolt, T. H. A. (2020). Accurately measuring willingness to pay for consumer goods: A meta-analysis of the hypothetical bias. Journal of the Academy of Marketing Science, 48(3), 499–518. https://doi.org/10.1007/s11747-019-00666-6

Sugiyono. (2014). Metode Penelitian kuantitatif, kualitatif dan R & D. Alfabeta.

Wahyuni, S. (2019). Analisis Pariwisata Budaya dalam Pengembangan Aset Lokal Perayaan Upacara Adat Dahau di Kabupaten Kutai Barat Provinsi Kalimantan Timur. Jurnal Manajemen Aset Infrastruktur & Fasilitas, 3(1), 25–38. https://doi.org/10.12962/j26151847.v3i1.5160