Perlindungan Konsumen atas Iklan Menyesatkan Produk Kecantikan pada Marketplace Perspektif Undang-Undang No. 8 Tahun 1999 dan Fatwa DSN-MUI No. 146 Tahun 2021 Tentang Online Shop Berdasarkan Prinsip Syariah

Rizwani Dara  Betha; Annisa  Sativa

doi:10.37567/al-sulthaniyah.v15i2.5352

Rizwani Dara Betha Universitas Islam Negeri Sumatera Utara
Annisa Sativa Universitas Islam Negeri Sumatera Utara

DOI: https://doi.org/10.37567/al-sulthaniyah.v15i2.5352

Keywords: Protection, Consumers, Misleading Advertising, Beauty Products, Marketplace

Abstract

The expansion of beauty products in the marketplace has triggered a rise in misleading advertising, such as the Unitary brand's profiteering of competitors' UV Cam test results to attract consumer purchasing power. This action is detrimental to consumers due to the incompatibility of scientific claims with actual product performance. This research aims to explain legal protection for consumers regarding misleading visualizations through the perspective of Law Number 8 of 1999 and DSN-MUI Fatwa No. 146 of 2021. This research uses a normative juridical method with a statutory approach and a conceptual approach. The results of this research indicate that the use of competitor test results violates the prohibition on misleading advertising in Article 9 paragraph 1 UUPK which has implications for criminal sanctions and compensation obligations. According to sharia, misleading advertising damages the principle of consent (‘an tarāḍin) due to a defect of will in the transaction. Because there is no court decision yet, the restoration of consumer rights is focused entirely through khiyār al-‘ayb, which gives consumers full freedom to cancel the contract (fasakh) in order to avoid material losses and medical risks.

References

Abdulsalam, T. A., & Francis, E. (2024). Impact of Forensic Marketing on Consumer Behavior : Evidence From Beauty Products ’ Purchase Decision. 8(1), 129–148.

Adlan, I., Harniz, A., & Sativa, A. (2021). Digital Poster Plagiarism Perspective of Mui Fatwa Number 1 of 2003 Concerning Copyright. 1, 897–905.

Astiti, N. M. Y. A. (2025). Pertanggungjawaban Pidana Terhadap Iklan Yang Menyesatkan. ULIL ALBAB: Jurnal IlmiahMultidisiplin, 4(3), 1065–1071.

Atirah, S., & Rusdiawan. (2022). mplementasi Etika Bisnis Islami Bagi Pengusaha Terhadap Pelanggan Di Toko Seragam Sekolah di Pusat Grosir Butung Makassar. Jurnal Ilmiah Al Tsarwah, 6(2), 105-124

Budiman, M. F., & Hidayat, R. (2025). " Customer Protection Against the Circulation of Counterfeit Money in Au- tomated Teller Machines from the Perspective of Sadd adz-Dzari ’ ah ". 14(3), 657–665.

Dewan Syariah Nasional-MUI. (2021). Fatwa No. NO : 1 46/DSN-MUI/XII/2021 tentang ONLINE SHOP BERDASARKAII PRINSIP SYARIAH. Jakarta: DSN-MUI.

Dimas, A. S., & Tina, A. (2024). Law Enforcement Against Image Copyright Infringement Related to Product Information in E- commerce as a Realization of Healthy Competition. 07004.

Donita, Z. Z., & Sativa, A. (2025). Perlindungan Pelaku Usaha Terhadap Penggunaan Foto Produk Tanpa Izin di Marketplace Tokopedia Perspektif Fatwa MUI Nomor 24 Tahun 2017 Tentang Pedoman Bermuamalah di Media Sosial Islam. Jurnal Kajian Ekonomi & Bisnis Islam. 6(9), 4015–4028.

Dzuhriyan, A. R., Permana, S. I., & Gufron, M. K. A. (2024). Consumer Legal Protection in Online Transactions : Challenges and Opportunities in Indonesia ’ s Digital Economy. 3(1), 9–16. https://doi.org/10.37893/jv.v3i1.1017.

Haryono, N., Law, S. E., Transactions, D., & Syariah, H. E. (2024). Perlindungan Hukum bagi Konsumen dalam Transaksi E- Commerce Berdasarkan Hukum Ekonomi Syariah di Indonesia. 2, 1–9.

Indonesia, P. P. R. (1999). UU No. 8 Tahun 1999 tentang Perlindungan Konsumen. Database Peraturan | JDIH BPK. http://peraturan.bpk.go.id/Details/45288/uu-no-8-tahun-1999

Maulida, V. R., & Rokan, M. K. (2025). Hukum Melakukan Promosi Produk OverclaimOleh InfluencerDitinjau Dari Perlindungan Konsumen (Studi : Produk Skincare). Jurnal Media Hukum. 13(8), 220–237.

Muhammad Abduh, F. L. (2024). LEGAL PROTECTION FOR T-SHIRT DESIGN OWNERS FROM THE PERSPECTIVE OF THE MUI FATWA NO. 1 MUNAS VII/MUI/5/2005 (A STUDY OF THE SHOPEE MARKETPLACE). 6(3), 234–244.

MUI. (2021). Fatwa DSN-MUI No. 146/DSN-MUI/IX/2021 tentang Online Shop Berdasarkan Prinsip Syariah. https://dsnmui.or.id/kategori/fatwa/page/3/

Mustaqim, D. Al. (2023). PRINSIP SYARIAH DALAM OPERASIONAL ONLINE SHOP : AB-JOIEC : AL-BAHJAH JOURNAL OF ISLAMIC ECONOMICS, 1(1), 1–13. https://doi.org/10.61553/abjoiec.v1i1.22

Pangaribuan, R. R., & Permata, C. (2025). Reconstruction of Consumer Protection Regarding the Provision of Halal Features in the Marketplace from the Perspective of Maqashid Syariah. 14(1), 118–127.

Purwanti, C. M. (2023). Perlindungan terhadap Lembaga Consumer Finance atas Wanprestasi yang Dilakukan oleh Konsumen. 5(1), 649–658. https://doi.org/10.37680/almanhaj.v5i1.2643

Ridwan, M. S., Winario, M., & Kamalin, M. (2025). Hukum Islam terhadap Transaksi Digital : Studi tentang Jual Beli Online dalam Perspektif Fiqh Muamalah. 2, 31–38.

Rizal B, L. S. R. (2025). FENOMENA IKLAN MENYESATKAN DI RUANG DIGITAL: PERSPEKTIF PERLINDUNGAN KONSUMEN DAN PERSAINGAN USAHA TIDAK SEHAT. Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah, 6, 1780–1792.

Soekanto, S., & Mamudji, S. (2012). Penelitian Hukum Normatif. PT Raja Grafindo Persada.

Vidia Rezki Maulida, M. K. R. (2025). Hukum Melakukan Promosi Produk OverclaimOleh InfluencerDitinjau Dari Perlindungan Konsumen (Studi: Produk Skincare). 13(8), 220–237.

Wulandari, R., Hukum, I., Jagakarsa, U. T., Konsumen, P., Menyesatkan, I., Online, M., Protection, C., Advertising, M., & Media, O. (2025). https://journaledutech.com/index.php/grea. 1, 3203–3217.

Zuheri, A. A. (2025). PRINSIP EKONOMI SYARIAH DALAM OPERASIONAL ONLINE SHOP : ANALISIS FATWA DSN-MUI No . 146 / DSN-MUI / XII / 2021 PERSPEKTIF SADD AL- DZARI ’ AH. 10(146), 391–410.

Zulham. (2013). Hukum Perlindungan Konsumen. Kencana Predana Media Group.