Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan
Abstract
This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
References
Aji, M., Nurlenawati, N., & Triadinda, D. (2023). Pengaruh Online Customer Review dan Customer Rating terhadap Minat Beli Produk Fashion Di Platform Shopee (Studi pada Mahasiswa Manajemen Universitas Buana Perjuangan Karawang). Management Studies and Entrepreneurship Journal, 4(6).
Diandra, D., & W.S, P. (2022). Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art. Jurnal Manajemen Dan Bisnis Madani, 4(2). https://doi.org/10.51353/jmbm.v4i2.589
Kamil, I., Bakri, A. A., Salingkat, S., Ardenny, A., Tahirs, J. P., & Alfiana, A. (2022). Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce: UMKM Assistance through the Utilization of Digital Marketing on the e-Commerce Platform. Amalee: Indonesian Journal of Community Research and Engagement, 3(2), 517–526. https://doi.org/10.37680/amalee.v3i2.2782
Kottler, P., & Armstrong, G. (2010). Prinsip-Prinsip Pemasaran (Edisi ke-12. Jilid ke-1). Jakarta: Erlangga.
Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030153
Mawadati, A., Ustyannie, W., Sulistyaningsih, E., Wibowo, A. H., Sekarjati, K. A., & Asih, E. W. (2022). Strategi Pemasaran Produk Dengan Whatsapp Business Bagi UMKM. DHARMA BAKTI. https://doi.org/10.34151/dharma.v5i2.4043
Pratiwi, E., Astuti, P. T., Reksi, Y., Stiawan, E., & Hak, N. (2025). Pendampingan UMKM dalam Pemanfaatan Platform Digital untuk Branding dan Promosi Produk. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 4(3), 260–265. https://doi.org/10.58184/mestaka.v4i3.688
Sumarni, T., Harto, B., Vandayani, P., Juliawati, P., & Noviana, A. (2024). Pendampingan Digital Marketing sebagai Katalis Transformasi Digital Melalui Integrasi E-Commerce dan Media Sosial untuk UMKM Tas Rajut Ibu Iyat dan Basreng Mang Oman. Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi Dan Perubahan, 4(5). https://doi.org/10.59818/jpm.v4i5.834
Triadinda, D., & Hidayaty, D. E. (2023). Penerapan Strategi Bisnis di Era Digital yang Dikelola Ibu Rumah Tangga Untuk Meningkatkan Pendapatan Keluarga (Studi Kasus Komunitas Womenpreneur Karawang). JIMF (Jurnal Ilmiah Manajemen Forkamma), 6(3). https://doi.org/10.32493/frkm.v6i3.28638
Yani, D., & Triadinda, D. (2022). KAJIAN STRATEGI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN DAYA TARIK WISATA KULINER: TINJAUAN PADA UMKM GONZE CIANJUR JAWA BARAT DI ERA NEW NORMAL. Jurnal Manajemen & Bisnis Kreatif, 8(1). https://doi.org/10.36805/manajemen.v8i1.2961
Copyright (c) 2025 Dexi Triadinda, Dini Yani, Ery Rosmawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
