TAHAPAN STRATEGI KOMUNIKASI UNIT PENGUMPUL ZAKAT (UPZ) KECAMATAN SALATIGA DALAM MENINGKATKAN LITERASI ZAKAT MAAL TAHUN 2023

Abstract

Effective communication within UPZ’s communication strategy framework can enhance zakat maal literacy among the community, including in the Salatiga District of UPZ. The communication strategy employed by Salatiga District UPZ has proven to be efficient in increasing the number of people paying zakat maal in 2023. This study aims to depict the communication strategy used by Salatiga District, UPZ, to improve zakat maal literacy among the community in 2023. The research method utilized in this study is sultative research with a case study approach. The research findings demonstrate that the communication strategy implemented by Salatiga District UPZ is applied through a program called Friday Safari. Saatiga District UPZ’s communication strategy involves four stages: planning, implementation, media production and development, and evaluation. In the planning stage, Salatiga District UPZ determines communication elements, including communicators, messages, media, and the target audience. The implementation phase includes the Friday safari program, where UPZ directly interacts with the community through sermons and socialization to enhance zakat maal literacy. In the production and media development stages, UPZ utilizes Facebook social media to reach a wider audience. The final stage involves evaluating the communication strategy, which includes reviewing media effectiveness, message clarity, and audience follow-up.