STRATEGI PENINGKATAN PRODUKTIVITAS PENENUN PADA GALERI TENUN LUNGGI PAUMIATI DI DESA TENGGULI KECAMATAN SAJAD KABUPATEN SAMBAS

Abstract

This study aims to analyze the strategy for increasing weavers' productivity at the Lunggi Paumiati Weaving Gallery in Tengguli Village, Sajad Sub-district, Sambas Regency, as well as to identify supporting and inhibiting factors in the effort to improve productivity. The background shows that although demand for Lunggi woven fabrics is relatively high, the utilization and development of human resources as artisans remain suboptimal, resulting in weavers' productivity not reaching its full potential. This research employs a qualitative research method with a descriptive approach. Data collection techniques include in-depth interviews, direct observation, and documentation studies. The results indicate that the applied productivity improvement strategy has not yet run optimally. Weavers' training and skill development remain minimal and unstructured; recruitment occurs upon the weavers' own initiative; performance appraisal is conducted simply through direct communication; while welfare improvements have been made through wage adjustments, they have not been accompanied by comprehensive improvements to the work environment and conditions. Weavers' productivity varies depending on individual ability, yarn type, and consumer demand. Work efficiency is influenced by yarn quality and equipment readiness, whereas innovation and creativity remain limited because weavers fully follow the owner's directions. The main supporting factors are weavers' commitment and consumer satisfaction, while the greatest obstacles are intense price competition, limited skills in the songket motif technique, and the lack of space for weavers to innovate. Applicable solutions include developing simple training programs, providing written work standards, improving raw material and equipment quality, granting weavers space for creativity, and paying attention to occupational health and safety.