STRATEGI PENINGKATAN PRODUKTIVITAS KARYAWAN USAHA KECIL DAN MENENGAH PADA PETERNAKAN AYAM BROILER PRESPEKTIF BISNIS ISLAM DI DESA MERUBUNG KECAMATAN TEKARANG

Abstract

Human resources are an important factor in business sustainability and development because employees play a direct role in carrying out operational activities and achieving organizational goals. This study aims to analyze strategies for increasing employee productivity and employee productivity from an Islamic business perspective at the “Bujang” Broiler Chicken Farm in Merubung Village, Tekarang District. This research employed a qualitative approach with a descriptive research design. Data were collected through observation, interviews, and documentation. Primary data were obtained from the business owner and employees, while secondary data were collected from relevant documents and literature. Data were analyzed through data reduction, data presentation, and conclusion drawing and verification. Data validity was examined through source triangulation and member checking. The findings indicate that strategies for increasing employee productivity include work supervision and evaluation, performance-based bonuses, informal training through direct practice, open communication, provision of adequate work facilities, and the creation of a clean and comfortable work environment. From an Islamic business perspective, employee productivity is reflected in the implementation of honesty, fairness, transparency, trustworthiness, discipline, and responsibility. These strategies support employee motivation, skills, and responsibility while contributing to harmonious working relationships. Therefore, improving employee productivity at the “Bujang” Broiler Chicken Farm is not solely oriented toward achieving economic outcomes but also involves the implementation of ethical values and Islamic business principles in work activities