Cross-Border Journal of Business Management

Articles

• DEVELOPMENT OF MARKETING STRATEGY AND PLAN IN ISLAM (Case Study of Muslim Clothing Store in Sambas Malay Market)

  Arpiati Arpiati

  77-86

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• EFFECT OF PROMOTION AND SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE THROUGH POSITIVE EMOTION AS INTERVENING VARIABLE IN BALYAN SHOP ONLINE STORE

  Tri Widiyanti, Endang Sulistya Rini, Syafrizal Helmi Situmorang

  87-94

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• CAPITAL STRUCTURE AND INVESTMENT DECISION ON COMPANY VALUE ON THE INDONESIA STOCK EXCHANGE

  Mesrawati Mesrawati, Amrita Sonia Kaur, Darshini Darshini, Mega Ningsih, David Beckham Manurung

  95-101

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• EFFECT OF PROMOTION, PERCEPTION OF EASE, AND PERCEPTION OF BENEFIT ON PURCHASE DECISION FOR BNI TAPCASH E-TOLL CARD AND BUYING INTEREST AS INTERVENING VARIABLE, CASE STUDY ON MKTT TOLL ROAD USERS

  M. Faisal Ridho Lubis, Endang Sulistya Rini, Fadli Fadli

  102-111

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• The The Impact of Implementing Islamic Guidance to Prevent Corruption in Financial Management English

  Kenichi Satria Kaffah , Wahyunengsih Wahyunengsih, Angel Cahya Raudhatul Jannah

  112-117

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• EFFECT OF TRUST, PROMOTION, AND PRICE ON CUSTOMER LOYALTY OF GRAB APPLICATION USERS (CASE STUDY ON STUDENTS AT UNIVERSITAS PRIMA INDONESIA, MEDAN)

  Fenny Krisna Marpaung, Dennis Hermawan

  118-124

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