EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE

  • Revi Sesario Politeknik Negeri Pontianak, Indonesia
  • Miftahorrozi Miftahorrozi lstanbul Sabahattin Zaim University, Turkey
  • Aris Munandar STIE Bima, Indonesia
  • I Nyoman Tri Sutaguna Universitas Udayana, Indonesia
  • Muhammad Sulton Aminudin UPT Pelatihan Koperasi dan UKM Provinsi Jawa Timur, Indonesia
Keywords: Shopping Lifestyle, Impulsive Purchase, Online Store.

Abstract

The purpose of this study is to analyze effect of shopping lifestyle on impulsive purchase in Online Store. This research is a quantitative research with an associative approach. The types of data used in this study are primary and secondary data. The population in this study are consumers in Online Store for types of clothing in Medan City whose number is not known with certainty. The sample in this study were 145 respondents. Data analysis used simple regression analysis. The results show that shopping lifestyle has a positive and significant effect on impulsive purchase in Online Store for types of clothing in Medan City.   

Published
2022-06-14
Issue
Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Section
Articles

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