Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management

Articles

• DEVELOPMENT OF MARKETING STRATEGY AND PLAN IN ISLAM (Case Study of Muslim Clothing Store in Sambas Malay Market)

  Arpiati Arpiati

  77-86

  
  
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  Abstract View: 295 times | Downloaded: 824 times
• EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE

  Revi Sesario, Miftahorrozi Miftahorrozi, Aris Munandar, I Nyoman Tri Sutaguna, Muhammad Sulton Aminudin

  87-94

  
  
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  Abstract View: 354 times | Downloaded: 270 times
• CAPITAL STRUCTURE AND INVESTMENT DECISION ON COMPANY VALUE ON THE INDONESIA STOCK EXCHANGE

  Mesrawati Mesrawati, Amrita Sonia Kaur, Darshini Darshini, Mega Ningsih, David Beckham Manurung

  95-101

  
  
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  Abstract View: 257 times | Downloaded: 194 times
• EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD

  Roinah Roinah, M. Rafid Marwal, Idarianty Idarianty, Dicky Jhon Anderson Butar Butar, Miftahorrozi Miftahorrozi

  102-111

  
  
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  Abstract View: 274 times | Downloaded: 177 times
• The The Impact of Implementing Islamic Guidance to Prevent Corruption in Financial Management English

  Kenichi Satria Kaffah , Wahyunengsih Wahyunengsih, Angel Cahya Raudhatul Jannah

  112-117

  
  
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  Abstract View: 232 times | Downloaded: 137 times
• EFFECT OF TRUST, PROMOTION, AND PRICE ON CUSTOMER LOYALTY OF GRAB APPLICATION USERS (CASE STUDY ON STUDENTS AT UNIVERSITAS PRIMA INDONESIA, MEDAN)

  Fenny Krisna Marpaung, Dennis Hermawan

  118-124

  
  
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  Abstract View: 397 times | Downloaded: 404 times
• THE EFFECT OF LEADERSHIP STYLE ON WORK MOTIVATION OF PASIMARANNU VILLAGE, SINJAI TIMUR DISTRICT, SINJAI REGENCY

  Erfiani Erfiani, Anwar Ramli, Muh. Ichwan Musa, M. Ikhwan Maulana Haeruddin, Muhammad Ilham Wardhana Haeruddin

  125-135

  
  
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  Abstract View: 178 times | Downloaded: 152 times
• META-ANALYSIS: THE EFFECT OF TECHNOLOGY ACCEPTANCE MODEL ON GENERATION Z'S ONLINE SHOPPING INTENTION

  Yolanda Veybitha, Yusro Hakimah

  136-147

  
  
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  Abstract View: 597 times | Downloaded: 584 times