EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD

  • Roinah Roinah STAIN Bengkalis, Indonesia
  • M. Rafid Marwal IAI Al-Amanah Jeneponto Sul-Sel, Indonesia
  • Idarianty Idarianty UIN STS Jambi, Indonesia
  • Dicky Jhon Anderson Butar Butar Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Miftahorrozi Miftahorrozi lstanbul Sabahattin Zaim University, Turkey
Keywords: Promotion, Purchase Decision, E-Toll Card

Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect).  The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.

Published
2022-06-15
Issue
Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Section
Articles

Copyright (c) 2022 M. Faisal Ridho Lubis, Endang Sulistya Rini, Fadli Fadli

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